Book Launch Promotion Ideas

Ask a book reviewer who’s on TikTok to read your book, post a review, and share it on TikTok. Here are some hashtags you can search on TikTok to find some of these folks: #BookTok, #BookReview, #TikTokBookClub best real money casino app iphone.

Try using TikTok for at least 10 minutes per day, scrolling through your FYP, liking various videos, and following other creators will help the app get to know you, so it can connect you to the kind of content you want to see, faster. The more you use it, the more you’ll understand the platform and it’ll understand you.

Even if your book hasn’t gone viral, you can mimic the format to drive curiosity. And make sure to use the platform regularly so you can stay on top of current trends. Learn more about utilizing trends here.

Show the cover clearly and often. Use close-ups, stacks, or “satisfying” movements. All the BookTok tips in the world won’t help if people don’t actually know what your book looks like! Author Ginelle Testa does a great job of that here.

You don’t have to always plug your book. If you know your target audience well (which, hopefully, you do!), you can post other videos that help them discover you. If they like what they see, more than likely they will visit your profile and poke around to see some of your other videos. They may even follow you which means they will then see the videos you post in the future.

Book Promotion Ideas for Authors

Book promotion can feel like shouting into the void… unless you have a plan. This isn’t about posting “buy my book!” on social media until your friends mute you. This is about creative, effective ways to build buzz, attract readers, and turn interest into sales.

With all that in place, you’re ready for book promotion ideas. Consider and adopt the ideas below in a spirit of exploration and experiment. And don’t forget to measure your ROI. It’s now how much a tool costs that’s the question but how much it will return. Analyze your return on investment for each promotion you try, so you know what works and what doesn’t for your particular books.

Think of your partnership like a Netflix series. One event is great, but a recurring series builds an audience. Maybe you and your partner could start a quarterly virtual panel. Call it something catchy, like “Writers Unscripted.”

Matt, Founder of Authorversity, has worked with million-book-selling authors, TED Speakers, and Oscar and Grammy winners. He created Authorversity to help authors achieve their unique vision of success.

TikTok Video Ideas for Book Promotion

Our book publicity team is led by J.J. Hebert, a USA Today, Wall Street Journal and #1 Amazon bestselling author named “Entrepreneur to Watch” by International Business Times. Hebert and his book PR specialists offer the highest quality book PR services without requiring a monthly retainer. There’s no longer a need to spend tens of thousands of dollars on a book publicity service campaign! Our publicity & book marketing clients have enjoyed incredible results at a fraction of the price of a traditional book PR agency.

Jennifer Vance is a publicist at Books Forward, an author publicity and book marketing firm committed to promoting voices from a diverse variety of communities. From book reviews and author events, to social media and digital marketing, we help authors find success and connect with readers.

-Continue building a following on social media and engage them with unique content-Attract final wave of Amazon reviews through outreach-Provide PR distribution report showing placements and results on CBS, NBC and FOX and others-Consult with author with regards to including “AS SEEN ON” logos in the marketing plan-Virtual Book Tour (month-long online tour to finish publicity campaign): Consists of arranging written interviews between author and bloggers (5 blogs) and Showcasing the book through book of the day or book spotlight (2 blogs)